Mr. Guertin joined Belair Insurance Company in 1985 as Manager, Marketing and Communications. Since then, he has held increasingly senior positions. In 1991 he accepted the position of Vice-President Marketing, and seven years later was promoted to Senior Vice-President Marketing. In 1999 Mr. Guertin became the Senior Vice-President and Regional Manager for Quebec and in 2004 moved to the position of Chief Operating Officer. Since 2007 he has held the title of Senior Vice-President for belairdirect.

In 1978 Mr. Guertin earned a Bachelor of Business Science Degree from the University of Laval in Quebec City.

Throughout his career, Mr. Guertin has led many high profile initiatives, including the launches of the belairdirect brand, the company transactional website, as well as innovative product offerings such as “Crash-proof Policy“, $0 Deductible and the 2-Year Policy in Quebec. He was also actively involved in the launch of ING Direct, co-leading the marketing research and planning.

Mr. Guertin has been active in many industry associations, most recently as the President of the Corporation des assureurs directs de dommages du Québec (CADD) and Incoming President of the Canadian Association of Direct Response Insurers (CADRI).